1. Keyword in domain name: The most critical factor in getting the sites ranked in competitive niches is having the keyword in the domain name. Most of the times in less competitive niches you can rank well easily if you have the keyword in your domain name, even when you have very less content.
I don't like to include hyphens in my domain names. What I like to do is to have the main keyword followed by something like review, scam, works, users etc.
So if my keyword was fat loss I would have something like fatloss XXXX.com
2. Keyword in title: this is one of the most critical on page factors. Including the keyword in the title is the primary on page factors. Almost every search engine JS insane amount of importance to this so make sure that you include your main keyword in your title tag.
3. Keyword in description: the description should include your keyword. What I like to do personally is to include the keyword first followed by a hyphen and then give the description. Try to squeeze in your keyword twice if possible.
4. Keyword density: the keyword density should be between 5 to 20%. It depends from niche niche but in most niches 5 to 20% is acceptable. Anything over 20% and your sites will never rank in the search engines. Search engines today are smart, they know what the black hat marketeers are up to.
5. Main keyword density of 1% in top third of the page: this is a factor that most people miss out. Make sure that the keyword is included at least one percent in the top third of your article. So if you article is hundred words and has three paragraphs, then your keyword should appear at least once in first paragraph. I hope you get the point and I'm sure most early in the books that you read on search engine optimisation did not tell you this.
6. At least one heading in the page: you should also have one heading in your article. Make sure that you include your Main title in the H1 tag and that will solve the problem. This is an easy but often overlooked factor of on page optimisation.
7. Total number of words in the article should be greater than 500: your articles should have at least 500 words for maximum search engine benefits. I know that ezine articles has spoiled a lot of you, most think that 250 word articles are enough but for maximum search engine optimisation benefit you need an article that has at least 500 words.
8. Number of words in description should be greater than 20: I'm sure that most of you must have never heard of this factor but still would have been able to get away with it because most of our descriptions are anyway more than 20 words. Keep this in mind because even this is a factor that in get you rank high in the search engines than your competitors.
9. Include an image: search engines, especially Google, loves media. If you include videos, images, audio etc. Google will love you. I find including image is the easiest so I include a lot of images, at least one with each article to get the Google LOVE.
10. Alt tag of the image: including your keyword in the alt tags of your image is very important and should never be overlooked. Most of the people never even think of this factor but I have personally experienced a boost in the search engine rankings of my sites when I included an image with my keyword as the alternate text.
It is a way of telling Google that the image that you have included on your page is relevant to the search query.
11. Internal link structure: your internal pages should link to each other. I try and squeeze on at least two links in the article body to other pages on my blog/website. You can use WordPress plug-ins for this if you use WordPress. One of the plug-ins that I use is KB linker.
12. External links: you should include links to high PR websites on your blog. I personally linked to a Wikipedia page that is related to my niche in my footer and also to copyscape. Include links to high PR websites even in the article body.
13. Number of tags: the number of tags should be greater than five.
If you get this correct and build high PR back links with little variation in the anchor text then you can rank really well in the search engines.
I used a voice recognition software for writing this article so if there are any typos please forgive me.
I hope you enjoy this, implement them on your present websites and see the difference yourself. These factors work and they will work if you make them work so work
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